When my husband [Spencer Noecker] and I started conceptualizing Serra and outlining our product development back in 2014, we always wanted Serra to be a scalable brand with products that lived outside Portland. Spencer was born and raised in L.A., so it was a homecoming for us. It's such a dream to have a showcase store in each of our hometowns.

As a pioneer in the luxury space, Serra aimed to make shopping for cannabis as common and approachable as for a bottle of fine wine, but with an emphasis on how its customers want to feel. As its official slogan says, Serra encourages you to “feel all the feelings” through a custom-branded guide to its products and corresponding highs: happiness, relaxation, energy, creativity, focus and relief.

A Portland development firm that has amassed eight acres of property south of downtown near the city’s waterfront plans a tower district with a striking public plaza designed by a star Japanese architect.

The details are included in NPB Capital’s recently released master plan for the area, offering the first public look at the site’s design after a City Council debate earlier this year on height limits.

Groundworks Industries, the expanding cannabis company headed by real-estate investor Spencer Noecker, says it’s in a deal to acquire Rose City Wellness, an Old Town Chinatown retailer.

It appears that the historic building, which was built more than a century ago, won't be demolished. Rather, it will be renovated and repurposed, likely for offices. The purchaser, NBP Capital, LLC, did not immediately respond to a request for comment.

Over the past two years, the duo has worked to clean up Rockwood's problem complexes.

With Noecker specializing in acquisitions, Spanish-speaking Larson serves as property/asset manager, keeping tabs on the company's four Rockwood complexes and one Vancouver property. A deal for a Portland complex is in the works, and Noecker plans to buy another Gresham complex on Halsey Street.